sb-100-home-hero

The top 100 companies
shaping the sustainability agenda
through social media

Rank Organisation Score
1 Nestlé

Nestlé achieve the highest ranking on our index thanks to both corporate and dedicated Twitter handles that are active on sustainability. This, combined with an approach that emphasises their partnerships has helped Nestlé gain recognition for its commitments.

Analysis

 92
2 Hewlett-Packard (HP)

Highlighting collaborations and a balanced content strategy helps HP achieve recognition for its Living Progress strategy. Participating and hosting events helped HP achieve more Twitter mentions than almost any other during the last six months of 2014.

Analysis

 91
3 Unilever

Unilever’s existing influence as a sustainable business leader give the company a boost on Twitter despite an unstructured editorial approach and irregular engagement. Unilever make good use of Facebook as a consumer-facing channel, encouraging engagement through a variety of media and linking to the Project Sunlight campaign.

Analysis

 90
4 Cisco Systems Inc

Cisco embodies networking and interconnectedness through their social media communications on the Internet of Everything concept. The company’s thought leadership is leveraged across multiple social networks and prioritised through main corporate channels.

Analysis

Interview

 88
5 Virgin Group

The purpose of Virgin Group’s social communications on sustainability are to drive readership of their blogs and opinion pieces which aim to share innovations and examples of people and organisations leading the way to a better future to their wide stakeholder base.

Analysis

Interview

 87
6 Johnson & Johnson

Johnson & Johnson (J&J) make 6th place in our ranking as one of the most active contributors on social media about sustainability issues. With multiple profiles across different social networks, J&J share insights and commitments to advancing global health, well-being and development in an accessible way to thousands of followers.

Analysis

 86
7 Dell

Dell takes a diversified approach to social networks for sustainability, making considerable use of YouTube and LinkedIn as well as Facebook, Instagram and Twitter. The company regularly shares content that connects back to their 2020 Legacy of Good plan.

Analysis

 86
8 Intel

Intel’s light touch editorial approach concentrating on a few issues that are core to their ‘Connecting People, Enriching Lives’ platform helps Intel tell a thought-provoking story to millions of followers and fans. Intel avoids jargon and uses aspirational content to encourage their audience to learn more on issues such as conflict minerals.

Analysis

Interview

 86
9 GE

GE’s success stems from a commitment and investment in targeted inspiring micro content that is customised for each platform. The brand strength of the Ecomagination clean technology initiative allows GE to be an authority on the wider energy debate that enhances their reputation through competitive differentiation.

Analysis

Interview

 84
10 Microsoft

Microsoft cast the net wide in terms of which audiences they try to engage on social, and so scores highly through sheer volume of followers. Despite not using a typical social media model of a corporate voice that cascades to other levels. Microsoft has achieved influence through citizenship communications that is tailored to their flagship initiative.

Analysis

 82
11 Coca-Cola Company 80
12 Shell 79
13 Philips 77
14 UPS 76
15 Thomson Reuters 74
16 IBM 74
17 Ford 74
18 Citigroup 73
19 Pepsico 72
20 Allianz 71
21 Panasonic 70
22 AXA 70
23 Avon Products 70
24 H&M 70
25 Novo Nordisk 69
26 Caterpillar 69
27 BASF 68
28 BT 67
29 L'Oréal 66
30 Pfizer 66
31 Anglo American 65
32 Mars 65
33 Danone 65
34 EY 65
35 SAP 64
36 Westpac Banking Corporation 63
37 McDonald's 62
38 Walmart 60
39 Siemens 60
40 PwC 59
41 Reckitt Benckiser 59
42 Coca-Cola Enterprises 57
43 British Petroleum (BP) 57
44 BMW 57
45 Marks & Spencer (M&S) 56
46 Novartis 56
47 Starbucks 56
48 GlaxoSmithKline (GSK) 56
49 Sky 55
50 Levi Strauss & Co. 55
51 3M 55
52 Statoil 54
53 Dassault Group 54
54 Sodexo 53
55 Sanofi 53
56 HSBC 53
57 Credit Suisse 53
58 Maersk 53
59 Apple 53
60 Mondelēz 52
61 Tiffany 52
62 SAB Miller 51
63 Xerox 51
64 Henkel 51
65 Schneider Electric 51
66 Google 50
67 The Walt Disney Company 49
68 Nike 49
69 Nokia 49
70 Aviva 47
71 Diageo 47
72 adidas 47
73 Barclays 46
74 P&G 44
75 Kimberly Clark 43
76 AB InBev 41
77 Heineken 40
78 Toyota 40
79 Network Rail 39
80 Nissan 38
81 LEGO Group 38
82 Interface 37
83 Biogen Idec 37
84 Kellogg Company 37
85 E.ON 37
86 Audi 37
87 Kering 36
88 Goldcorp 35
89 Honda 34
90 Kingfisher 32
91 Fiat 32
92 Stora Enso 31
93 Swarovski 31
94 Umicore SA 30
95 Royal Bank of Scotland 30
96 IKEA 30
97 Telefónica 29
98 Renault 28
99 ASML Holding 27
100 Colgate-Palmolive 26