Nestlé achieve the highest ranking on our index thanks to both corporate and dedicated Twitter handles that are active on sustainability. This, combined with an approach that emphasises their partnerships has helped Nestlé gain recognition for its commitments.
Highlighting collaborations and a balanced content strategy helps HP achieve recognition for its Living Progress strategy. Participating and hosting events helped HP achieve more Twitter mentions than almost any other during the last six months of 2014.
Unilever’s existing influence as a sustainable business leader give the company a boost on Twitter despite an unstructured editorial approach and irregular engagement. Unilever make good use of Facebook as a consumer-facing channel, encouraging engagement through a variety of media and linking to the Project Sunlight campaign.
|4||Cisco Systems Inc||88|
|6||Johnson & Johnson
Johnson & Johnson (J&J) make 6th place in our ranking as one of the most active contributors on social media about sustainability issues. With multiple profiles across different social networks, J&J share insights and commitments to advancing global health, well-being and development in an accessible way to thousands of followers.
Intel’s light touch editorial approach concentrating on a few issues that are core to their ‘Connecting People, Enriching Lives’ platform helps Intel tell a thought-provoking story to millions of followers and fans. Intel avoids jargon and uses aspirational content to encourage their audience to learn more on issues such as conflict minerals.
GE’s success stems from a commitment and investment in targeted inspiring micro content that is customised for each platform. The brand strength of the Ecomagination clean technology initiative allows GE to be an authority on the wider energy debate that enhances their reputation through competitive differentiation.
Microsoft cast the net wide in terms of which audiences they try to engage on social, and so scores highly through sheer volume of followers. Despite not using a typical social media model of a corporate voice that cascades to other levels. Microsoft has achieved influence through citizenship communications that is tailored to their flagship initiative.
|36||Westpac Banking Corporation||63|
|43||British Petroleum (BP)||57|
|45||Marks & Spencer (M&S)||56|
|50||Levi Strauss & Co.||55|
|67||The Walt Disney Company||49|
|95||Royal Bank of Scotland||30|